Archive for the ‘E-Commerce’ Category
Landing Page Optimization: Best Practices
Landing pages are a critical step in the conversion process for any company who does business on the internet. If your landing pages aren’t performing well, here’s a brief list of 5 tips to help improve them.
- Define a single, clearly defined goal for your landing pages
- Try to place your most important and compelling arguments at or near the top of the page
- Construct a headline that addresses the referring ad, web page, or email message link’s offer
- Place a very clear call to action near the top of the page above fold (Before a visitor must scroll to see more)
- Place trust markers & graphics near the call to action to reinforce trust and encourage the conversion
These are broad best practices for improving your web pages and there are many more that can be tried and tested with your landing pages. If you’d like more information about improving your landing pages, please visit our news section with helpful articles on landing page optimization or find out more about Winnipeg Web Design.
