How Often Should You Send Emails to Your List?
This is a question whose answer changes depending on who you ask. The problem is, no one ever asks the people on the lists. How often should you send email to your list? My personal experience indicates that for my company, 3 to 4 weeks in between emails is the sweet spot. It’s just long enough to keep our list from being inundated with email from us but short enough a time period so that our mailing list doesn’t forget who we are.
In this article, the answer, according to Stefan Pollard of the ClickZ Network is “What do you have to say that your recipients will want to hear?” I would further ask “Can it wait until the next scheduled send?”
If that was a rhetorical question then I couldn’t agree more, Stefan.
In the article, Stefan also suggests that an important part of establishing a good relationship with your email subscribers is to be up front about:
1. What the subscriber will receive
2. How often to expect it
He cautions that you should never stray too far from the subject and frequency you indicated when they signed up as recipients can be quick to mark you as spam if you do. Move away from the using checkboxes with “Sign Up For Our Newsletter” and “Please send me periodic information about XYZ Corp Specials”
Honestly, when was the last time you checked boxes that looked like that?
Anyway, I won’t spoil the rest of the article for you. Check it out here.
Until next time…
